Le Moon was founded in 2013 and we didn’t have a logo for the company. The company houses several brands and we have specific logos for each brand.
For example, Le Moon’s Eatery.Bakery.Zakka has a bird logo with mint green as its key color. The bird holds a crop in its mouth and this symbolizes that we will always have ample resources. In mandarin, it is 豐衣足食， which can be directly translated into “enough clothing and food”. The brand logo and guidelines are created/designed by Mr Stephen Lau.
Another example is Le Moon 瑞满园. The original logo is designed by Ms Shiau Fang Lee . It consisted of Le Moon Durian mascot (which is also created by Ms Shiau Fang Lee ) and the entrance of the leisure orchard.
After 8 years into the business, we decided to create a logo for the company in Jan 2021. To us, Le Moon is like an umbrella that covers different brands, walking through sunshine and rain as a whole. It doesn’t sound right if it doesn’t have a visual identity of its own.
Well, this decision came before Facebook changed into Meta. Coincidentally, both Le Moon and Facebook favor the infinity sign.
Le Moon Corp logo is a brainchild of Le Moon team and Ms Chris Song from ArtbySong Design. We are truly grateful that the new logo symbolizes everything that we believe in and work for. This logo was finalized in June 2021.
The two connected circles represents both Moon & Sun and a hidden Infinity sign. The identity colors are Pantone color of the year 2021 – PANTONE 17-5104 Ultimate Grey + PANTONE 13-0647 Illuminating.
This logo signify the following meanings:
1. The Nature:
Moon & Sun represents the nature. When nature is in balance, we (and mother earth) achieve wellness in every aspect. Like Chinese saying, “ocean is able to take in all streams/rivers” (海納百川), we respect people from all walks of life. We also put PEOPLE and NATURE as the core of everything we practice. In science, ocean is functioning the way it is, because both Sun & Moon stay in their course harmoniously. From another perspective, the sun, moon, ocean metaphor also symbolize that we are able to absorb all sorts of challenges, just like how the ocean accept all rivers.
2. The Spirit:
MOON is the name of my mother. The two circles (two Os) between M & N remind us to always be kind, loving and caring like a mother. It further inspires us to have a brand spirit of “Crafts the Love of Sharing”.
3. The Hope:
To us, yellow is the color of Sun & Moon, which is therefore the color of nature and hope. (Nature always brings us hope. Doesn’t it?) We, shall also be learning from the nature and always bring hope to our community by creating opportunities, spreading inspiring lifestyles and providing helps.
4. The Infinity:
We shall have endless creative ideas/solutions, entrepreneurial spirit and positive energy in this journey of achieving greatness (源源不絕，生生不息）We also hope to embrace the Chinese wisdom in “DaoDeJing” where the possibility is infinite, and Yin & Yang are balance.
（道生一。一生二。二生三。三生萬物。萬物負陰而抱陽，沖氣以為和。）
Now that we’ve just passed our 9th year anniversary on March 29th 2022, let’s look forward to many, many more years to come!!!
with loves,
PYL April 25, 2022
12 YEARS AGO (WHEN THERE WAS NOTHING)
Le Moon first started as an orchard in Ulu Beranang, Negeri Sembilan in Malaysia. When Dad bought the orchard for mum in 2010, it was nameless and abandoned. He put in a lot of care and effort to turn it into a beautiful orchard as it is today. He has always been a kind and generous person to those around him. The orchard becomes a place where my parents share their passion of nature and share the harvest of their hard work.
I named the orchard after my parents’ Chinese name. This is how 瑞滿園 get its name. I think it is a good name for our orchard because it means “full of good fortune” and it contains both names of the two very important persons in my life. The English name, Le Moon, is just a tweak from Dad’s and Mum’s Chinese name, with concentration on mum’s official name “Moon Moy”.
In 2013, when my sister, Peypey and I founded the F&B business in Kajang, we decided that Le Moon shall be the common brand for the new venture. With our passion in food, coffee and arts, we curated Le Moon’s Eatery.Bakery.Zakka.
While we feel that our parents have mastered the art of caring and sharing, we look up to them and aspire to Craft The Love of Sharing.
“Crafts the Love of Sharing” is therefore our BRAND SPIRIT 品牌精神 to always contribute to our people, community and next generation.
In 2020, we will unfold more new developments to you. We are forever grateful to all of you who have been in this journey with us. We appreciate your help, support, loyalty and encouragement. We invite you to continue to be with us as we embark on this new chapter.
With loves, PYL Feb 22, 2022